The History of HAUTLENCE

HAUTLENCE is known and acknowledged for its original concepts in reading time. It adopts a think tank approach and brings a new vision to the art of watchmaking, while respecting its traditions.

Since its creation in 2004, HAUTLENCE has been a brand in a league of its own. It plays with design codes just as it does with its name – an anagram of the city of Neuch√Ętel in tribute to the cradle of watchmaking and to its expertise.

With surprising and sometimes unprecedented ways of reading the time, a powerful and easily identifiable design inspired by architectural principles, as well as a majority of in-house made calibres developed and crafted in its own Atelier, HAUTLENCE has earned within less than a decade the recognition of its peers, the trust of the most prestigious retailers, the enthusiasm of the most knowledgeable journalists, and a top spot on the wish list of collectors worldwide.

In 2012, its reputation was further strengthened by the arrival at the company helm of one of the industry’s most well-respected personalities, Georges-Henri Meylan. Together with brand Co-Founder Guillaume Tetu, they are currently writing one of the finest chapters in the history of alternative 21st century watchmaking, backed by a top-notch and highly motivated team and by the finest artisans of the region. HAUTLENCE is clearly going to make its mark on time. And on yours?

2004

HAUTLENCE 2004

Founding of HAUTLENCE, three years after the first ideas and the first sketches

2005

HAUTLENCE 2005

Presentation of the first HL calibre and the first iconic collection named after it

2007

HAUTLENCE 2007

Birth of the HLS sports range derived from the HL calibre

2009

HAUTLENCE 2009

Launch of the HLQ range comprising a new round calibre with a date function

2010

HTL Px Chronology 2010

Development of the HLC range, the third HAUTLENCE calibre

2011

HAUTLENCE 2011

After four years of R&D, official launch of the first HAULENCE Concept d’exception. The 100% in-house created HL2.0 calibre is presented in two versions: HL2.1 and HL2.2

2012

HAUTLENCE 2012

Introduction of the Avant-garde HLRS, the first series of an ultra-contemporary and sophisticated collection

2013

HAUTLENCE 2013

Presentation of the HLRQ, a round version enriching the Avant-garde collection

2013

HAUTLENCE 2013

HL2.3 and HL2.4, two new variations on the HL2.0 calibre, housed in titanium cases

2013

HAUTLENCE 2013

The brand’s first model with a dual time-zone indication, Destination appears on the scene with a powerful design reminiscent of the iconic HL models